Kosalo Marketing Website
The marketing website for Kosalo, a Kenyan savings-group (chama) app, built from scratch on WordPress and kept up to date as the product grew.
The problem
Kosalo needed a site from the ground up that could explain the product clearly, carry pricing and tutorials, and hold up in search. Later, when the app grew from Table Banking to also support Merry-Go-Round and Hybrid groups, the site still read as table-banking-only, and I had to rework the positioning and copy to match.
What I built
I built the site on WordPress with Elementor, starting from the homepage, About, Pricing and Vacancies pages. When the product added two more group types, I rewrote the hero and features, added a three-group-type explainer and a four-step "How It Works" timeline, and fixed the site's SEO metadata and structured data so the right pages could be found in search. It links to the Kosalo app and the Help Center.
Inside the site
Three group types, explained clearly
An equal-weight, three-card section for Table Banking, Merry-Go-Round and Hybrid, so a visitor can tell in seconds which one fits their group.
How It Works timeline
A four-step vertical walkthrough of getting a group set up, from download to first recorded contribution.
Pricing, testimonials and tutorials
A clear pricing page, a testimonials carousel, and a swipeable row of short video tutorials with a player modal.
SEO foundations
Rewritten page titles and descriptions, hand-written FAQ and software-app structured data (verified valid in Google's Rich Results Test), and a submitted sitemap.
Tools used
Want to see it for yourself? Visit kosalo.co.ke →
“Developing the marketing website was a great way to showcase our product and attract new users early even before the app was live in playstore. The site is easy to navigate and provides all the information visitors need before or after installing the app.”